• +12pp

  Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)

• +8.9pp

  Awareness lift, nearly 3x above benchmark (Brand Lift Study)

• +5.6pp

  Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)

Launching new ice cream flavors with TikTok-first creativity in Poland

• +14.2pp

  Ad Recall vs TikTok benchmark

• +12.9pp

  Awareness vs TikTok benchmark

• +5.7pp

  Intent uplift (Brand Lift Study)

How Magnum launched a new ice cream format with TikTok-first creativity

• +19%

  Ad Recall, 3.2x above TikTok benchmark

• 2x

  higher View-Through Rate

• +60%

  higher completion rate

Refreshing brand perception with bold TikTok-first creativity

• 51.1%

  above the benchmark in 2s VTR for the Pulse campaign

• 40.7%

  above the benchmark in 6s VTR for the Pulse campaign

• +14.1%

  Brand Association (Brand Lift Study)

Driving holiday shopping association with a TikTok Pulse campaign

• +22.6p.p.

  Ad Recall Lift, driven by episodic storytelling

• +34%

  higher 6-second VTR, compared to the previous Reach campaign

• +5.5p.p.

  Familiarity Lift, from Reach & Frequency activation

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

• +10.9%

  Total Sales Lift among TikTok users

• +6.7%

  Sales Per Customer Lift

• 1.17€

  Incremental ROAS (iROAS)

How Mars boosted offline Orbit sales with TikTok’s Brand Auction and Sales Lift solution powered by LiveRamp and Carrefour shopper data operated by Unlimitail

• +160%

  lift in sales

• No. 1

  most liked telco brand on TikTok

How Plush drove a 160% sales lift with TikTok-first creatives and influencer partnerships

• 2x

  Higher ROAS vs manual non catalog campaign

• 2.5x

  Higher CTR

• 153%

  Uplift in revenue

How Sinsay doubled ROAS and drove a 153% revenue boost using Smart+ Catalog Ads for App

• 10.6%

  Relative lift on Awareness

• 24.5%

  Uplift on conversion amount

• 9.96%

  Uplift on conversion rate

Learn how Answear ran a full-funnel ad campaign and used Unified Lift to prove how their campaign influenced consumer behaviour and drove conversions.

• –30%

  Customer acquisition cost

• –13.18%

  Cost per install

How Bliq cut acquisition costs by 30% with UGC from TikTok’s Creative Exchange during their Warsaw launch

• +4.9%

  Ad Recall

• 91%

  6s view rate in Reach objective

• 94%

  6s view rate in Focused View

Generating awareness and engagement for leading sparkling water maker SodaStream amongst a whole new audience.

• 940%

  Increase in sales value

• 759%

  Increase in sales

• 6X

  Higher return on ad spend

Promoting Komputronik to a whole new audience in Poland to boost awareness and sales in an authentic way, all while winning them the ‘Greatest Performance’ award in the TikTok Ad Awards 2024.